Merry Christmas, Now Go Get Me Some Leads
I was just catching up on the lead-gen blogosphere and read a great article from my boy Mike Damphousse on getting leads during the holidays. I know you’re hearing right now from your people working...
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More on mobile: Anatomy of a Mobile Email from Litmus
As part of my new obsession with mobile and the changes mobile is driving in marketing, I was introduced to this great infographic from Litmus. Unlike the standard infographic fare of graphically...
View ArticleRidiculous ramblings about the marketing automation market
Everyone always asks me how this “Funnelholic thing” got started. Basically, my boss Scott Albro, CEO of Tippit, said to me one day: “You gotta go start a blog and get all this stuff in your head out...
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Out of office email marketing: Pulled from the “things you never think about...
I love little sales marketing tricks. The little ones that don’t cost money and you never think about. Well, here is an easy one: Put content into your out of office email. Simple. I sent Matt...
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The best email campaign that no one knows realizes is an email campaign via...
Here is my MadLib: You know email is NOT dead when… LinkedIN has been using emails to bring me back to their site for years. Social media impresario Chris Brogan’s website is optimized to convert...
View ArticleYoutube, marketing technology investment, and email marketing – This Week on...
This week’s Tweets of the week — Enjoy: Should I do video? I have been getting that a lot. In b2b we are still learning what works and what doesn’t work with video. I recently posted an example of b2b...
View ArticleDemand Generation 2013: The New State of Enlightenment
Demand generation is about to hit another plane right now. It’s time to have fun being a marketer again. Before I continue, please allow me to provide you with my brief but incomplete history with...
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How I think I increased blog traffic by 500% and other blogging tidbits
I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help....
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Social Prospecting and Don Draper: A story about getting that hard-to-reach...
I have a very simple rule for prospecting: If you want to know tactics and best practices for getting to hard-to-reach prospects, then listen to the guys who run appointment setting organizations or...
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Three sales and marketing predictions that probably won’t come true
I didn’t do a predictions post this year. (actually I am not sure I ever have)…The goal of this post was to get a couple things I have been thinking about out on the table. (which would not have been a...
View ArticleStartup demand generation: 9 things we neglected to tell you about driving leads
First of all, please note that in the title I used “we” not “they”. This is not a conspiracy theory. On the other hand, the lastest and greatest marketing movements (of which I support wholeheartedly)...
View ArticleBuilding a Successful Content Marketing Organization feat @TobyMurdock
Hear more from Toby at the Funnelholic Content Marketing Summit on August 14th! Click here to RSVP: knowledge.funnelholic.com/contentsummit/
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Content marketing stats: 35 of them with a touch of @funnelholic -ism
I had to do a content marketing stats post. There are already a lot of content stats posts out there, so I did pause for a minute. Here is what makes mine different: 1. My two-year old got on my...
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Content marketing in action: What I learned from a post by @mcuban
I love Mark Cuban in a man-crush kind of way. Who doesn’t? (Chris Lloyd and other Laker fans — don’t answer that). He is right up my alley — He loves to disrupt, has crazy ideas…oh and he owns an NBA...
View ArticleOperationalizing content: How @myleadmd maps content to the lead management...
If you like this — hear more from Justin on August 14th at 11 AM PDT at the Keys to Content Marketing Success summit –http://knowledge.funnelholic.com/contentsummit_fn/
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The problem of dirty data and why every sales and marketing leader should care
It’s dirty data week on the Funnelholic. And in honor of this theme, we have webinar this Wednesday, Sep 18 2013: The Impact of Dirty Data on Marketing ROI and How to Avoid It. Today’s post is from...
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The importance of clean data in your sales and marketing programs
More fun for data week on the Funnelholic. Remember, we are deep diving on the topic on a webinar this Wednesday, Sep 18 2013 at 9am: The Impact of Dirty Data on Marketing ROI and How to Avoid It. Join...
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Customer Obsessed Marketing: Madlibs w/ Nick Bell from @Eloqua
I went to Eloqua Experience last week (but missed Robin Thicke). I wanted to get Eloqua represented on Madlibs leading up the event but managed to send them the information two days before the event....
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How to Create a Lead Nurturing Campaign Guaranteed NOT to Deliver Results
Backstory: I asked Matt Heinz to write a post on lead nurturing. He told me to look at some posts on the Heinz Marketing blog and I found 10 steps to a terrible lead nurture campaign. I enjoyed it, it...
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A Post About Lead Nurturing That I Enjoyed Writing
Have I mentioned that we are hosting a lead nurturing webinar on December 4 at 10AM pacific with Mary Firme from Reachforce and Justin Gray from LeadMD? With lead nurturing, we are well past the “why”...
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